01 What is GEO?
Generative Engine Optimization (GEO) is a set of strategies that make your website more likely to be referenced and cited by generative AI systems—with the goal of showing up more often in AI-generated answers.
It’s not about optimizing for keyword rankings, but about increasing the probability that AI models “understand, trust, and cite” your content.
In other words: “GEO is about finding every possible way to make large language models mention your site and brand in their answers.”
Core strategies include:
- Authoritative tone: Use professional, persuasive language to boost credibility.
- Statistics addition: Include specific data and sources to strengthen authority.
- Cite sources: Proactively reference authoritative materials.
- Quotation addition: Add direct quotes from experts, research, or authoritative voices.
- Easy-to-understand: Express complex ideas in clear, simple language.
- Fluency optimization: Improve grammar, wording, and flow for smoother readability.
- Unique vocabulary: Use distinctive language to avoid content homogeneity.
- Technical terms: Incorporate domain-specific terminology to demonstrate expertise.
This blog series explores GEO-related tools and how they help marketers in the age of AI search.
Today’s focus: Peec.AI.
02 What is Peec.AI?
Peec.AI is an AI search visibility monitoring and analytics platform designed for brands. It helps companies understand their exposure across major AI assistants like ChatGPT, Perplexity, Claude, and Gemini.
By tracking brand mentions, analyzing cited sources, and benchmarking competitors, Peec.AI gives marketing teams clarity on traffic flows and optimization opportunities in the AI era.
03 Key Features of Peec.AI
AI Search Visibility Monitoring
- Track brand mentions in ChatGPT, Claude, Perplexity, Gemini, and more.
- Measure coverage, frequency, and sentiment trends.
Source Analysis
- Identify original web sources cited by AI models.
- Assign a “visibility score” to each source to highlight high-value links.
Prompt Tracking
- Add common user queries (prompts) to see whether and how your brand is mentioned.
- Multi-language support for global markets.
Competitor Benchmarking
- Compare your brand’s visibility against competitors.
- Identify performance gaps, opportunities, and emerging trends.
Dashboard & Reporting
- Consolidated visualization of all metrics.
- Multi-dimensional filtering (brand, region, language, AI model).
- Export data to CSV for deeper analysis.
Broad Model Coverage
- Supports GPT-4, Claude, Perplexity, Gemini, ensuring comprehensive monitoring.
Multi-Brand & Multi-Region Support
- Manage multiple brands and regions under one account.
Team Collaboration
- Role-based permissions for marketing, PR, and analytics teams.
04 Target Users, Pricing, and Team
Target Users
Peec.AI is tailored for:
- Brand marketing teams
- Digital marketing agencies
- SEO and content strategy experts
- Mid-to-large enterprises operating in multiple countries and languages
Pricing
- Subscription-based, with three tiers:
- Starter: €89/month
- Pro: €199/month
- Enterprise: €499+/month
- Add-on access for GPT-4, Claude, Gemini, etc. Costs vary by model and package.
Founding Team
Peec.AI was founded in 2025 in Berlin by Marius Meiners, Tobias Siwonia, and Daniel Drabo, who bring expertise in technology, marketing, and entrepreneurship.
- Within 5 months, Peec.AI reached €650K ARR.
- Raised €7M funding from investors including 20VC and Antler.
- Now recognized as a pioneer in AI search visibility analytics.
05 Summary of Peec.AI
- Name: Peec.AI
- Website: https://peec.ai
- Founded: 2025, Berlin (Germany)
- Funding: €7M from 20VC, Antler, others
Core Functions
- AI visibility monitoring (ChatGPT, Claude, Perplexity, Gemini)
- Source analysis with visibility scoring
- Prompt tracking and competitor benchmarking
- Dashboard analytics and CSV export
- Multi-language, multi-region brand management
- Team collaboration and role-based permissions
Pricing
- Starter €89/month, Pro €199/month, Enterprise €499+
- Optional add-ons for GPT-4, Claude, Gemini access
Tool Category
- Monitoring & Tracking: AI mentions, rankings, coverage
- Analytics & Insights: Source analysis, competitor benchmarking, prompt tracking
User Base: 43.2K
